The positive of the negative

Newly launched in 2023, at Negative Approach we believe in keeping the craft of film photography alive. We would describe this unique art form, as capturing the world from the memory of a dream. A certain hint of nostalgic emotion is felt, not only in the photograph itself but also in the process it takes to achieve it. We look forward to capturing these beautiful moments with you.

Meet the Photographer

I’m Mark, founder of Negative Approach, proudly launching in 2023. I have recently returned to my hometown of Dublin, after 12 years of photographing abroad. I spent those years mastering a complete analogue workflow, having control over every aspect, from vision to realisation.

I received the Changchun City Photographer of the Year in China, two years running 2013/2014 and have had my work exhibited in Beijing, Dublin and Paris.

My love for photography and passion for creativity, has brought me all over the world, and now I get to share it with the art lovers of Ireland.

-Mark Murray